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Joey Hendrix's avatar

Great post Andrew. I was unfamiliar with A-Corps and even more, I appreciate your insights around the creativity involved in building revenue systems, frameworks and engines. You put into words what I've felt for sometime, but wasn't able to express as well as you have.

Mechanics of Revenue's avatar

Thanks Joey! Its on my mind a lot - how to take our expertise and value. A Corps are fascinating in that they remove a hurdle for creatives (or anyone) to think about their contribution as art, regardless of what the contribution is, and apply that lens. I think people will get very creative with the A Corp structure and how they value & supply that contribution

Nate Stoltenow's avatar

The empty co-founder seat is the whole thing.

AI made it possible for one person to build the product. It did nothing for the other half of the work. Pricing. Pipeline. The system that turns a good product into a company that survives.

That gap is where most solo founders stall. The A-Corp just gives firms like ours a clean way to sit in that seat as an owner instead of a vendor.

Building the thing and building the revenue engine are both acts of making. Nice to see a legal structure that finally agrees.

Brady Silas's avatar

Designing a new system takes creativity. Making one that actually works takes discipline. Great piece on why that combination deserves to be treated as real creative work.

Tyler Beck's avatar

So cool to see a law and corporate structure that actually values creativity in this way. The framing that building a revenue system is its own creative act is spot on, and I think it's crazy that many firms wouldn't claim this concept.

Chris Ruddy's avatar

“Think about what a firm like Levver actually is. We own no factory, no inventory, no equipment that matters. What we have is a way of thinking and the people who can do the thinking. Our entire offering is intellectual. In that sense we have far more in common with a band or a film crew than with a manufacturer.”

I keep going back to this quote. Having recently transitioned to full time work with Levver, this hits close to home. I feel like my work is at the intersection of creativity and engineering, and it’s exciting.

Building new systems: whether a Hubspot workflow, Unify Play or Clay table - these are my creative works. My craft that I’m always improving and perfecting.

Thinking about A-corps; it’s nice to know that such a business structure exists with creatives in mind. I agree - this structure isn’t just for painters and musicians - it’s for those whose craft is their business.