Mechanics of Revenue

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Observation is Never Neutral
The most practical thing I can offer a business leader who wants to understand what’s actually happening inside their own company.
Jul 28 • Andrew Henke
The Gap between AI Capability and AI Absorption
The defining business opportunity of the next decade will be getting AI inside the businesses that weren’t built for it.
Jul 20 • Andrew Henke
A-Corps & The Two Kinds of Making
The A-Corp creates an off-the-shelf legal structure where creators and operators can each bring a real asset to the table and share in the upside of…
Jul 13 • Andrew Henke
Clay Says Their New Pricing Is Cheaper. Is It?
Clay just redesigned their revenue system and the winners and losers aren’t who you’d expect.
Jul 1 • Andrew Henke

June 2026

The Attribution Casino
Why you were never meant to know what works and how AI is about to make the not-knowing permanent
Jun 30 • David Askvig
Anti-Anti-AI
On hot takes, hunting, and where the value actually lives
Jun 29 • Andrew Henke
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